BarCamp Beijing: “Growth Hacker” presentation

I recently delivered an impromptu talk on “Growth Hacking”. Rather than speaking of specific, current tactics, I decided to give it a more long-term strategic views on how to approach product marketing from a “hacker’s” perspective. Rather than just talking about “viral loops”, I wanted to take a look at a broader perspective of how to take advantage of dominant distribution channels and to use them in under-utilized or unintended ways to grow your own product. I’m not a growth hacking expert (see the experts who I link to at the end of the presentation, but I think it’s relevant to everyone who is launching a new product whether online or not.

BarCamp Beijing: Growth Hacker

Share

Alive.cn covered in the press and my podcast interview

It’s been a radical summer building out Alive.cn. It’s been a while since I’ve been back to the nuts and bolts of startup life doing everything from programming to hiring to sales to taking out the trash. I’ve had my partners Patrick and Raffi living in my two bedroom apartment for weeks as we rapidly build out the new service together. Guess who gets stuck on the couch…

To that end, it’s good to finally see some coverage of Alive.cn in the press. First, here’s an article that Raffi did with Marketing Interactive introducing the new service.

In addition, I just did a podcast chat with CRI radio host John Artman about my entrepreneurial experiences. His own podcast is just getting started so the talk is all about “startups”. The chat is about an hour long — not sure who in the world is interested in hearing me blabber for that long, but if you wait till the end, you WILL get to hear my billion dollar new startup ideas.

Download: Podcast interview with John Artman

Checkout more China internet talks with John Artman

 

Share

The things you treasure as a company founder

Starting a company is like having a baby — it’s an amazing thing to look back upon to the point when the company was only just an “idea” in your head and then see it grow as more and more people join the company.

Steve Wozniak, Steve Jobs
Steve Woz and Steve Jobs in Apple's early years

As a founder, you’re like the Greek god Zeus pulling Athena from his head and bringing her from nothingness into the World.

I really like this recent interview with Michael Scott, the oft-forgotten FIRST CEO of Apple. Our perception of Apple is now of this gargantuan monster of a company that has always existed, but I can guarantee you that the most treasured memories by both Steves are likely from the first several years of Apple’s founding — these are the important moments where every day’s seemingly inconsequential decisions have potentially unexpected impact on the legacy and culture of the company.

BI: What was the culture that developed at the company in the early days?

MS: Well, I guess the biggest part of the culture was that Holt made our coffee in the morning. He made the coffee to suit him, and it was so strong that it would keep us all up forever. That was subsequently a big fight that we had.

Ann Bowers…. who was…. I forgot the guys name, but she was the wife of one of the founders of Intel, she was our first VP of Personnel. This was a couple of years later. She was on this kick saying that we should not supply caffeine to the employees because it was unhealthy. And I just said, “No,” because we weren’t a committee and we didn’t need a vote on it.

I would say that the challenge was, who was more stubborn, Steve or me, and I think I won.

The other argument at the meetings was would Steve take his dirty feet and sandals off the table, because he sat at one end of the conference table, and Markkula sat at the other end chain smoking. So we had to have special filters in the attic in the ceiling to keep the room filter. I had the smokers on one side and the people with dirty feet on the other.

[Laughter from us.]

It was not funny then. Everybody has their pet peeves.

It’s difficult to imagine these kind of long-lasting memories having impact when you’re in the middle of the “fog of war” during those first few years of development. Right now, the alivenotdead team is closing in on a transition point where we will be a pivot. It gives us a unique opportunity similar to starting a whole new company with a new team members and new experiences and reading this interview really makes me excited about the prospect of building new lifelong memories to reflect upon.

More news later…

Share

mongoDB Beijing: My presentation on alive.cn and building a new entertainment database

While I’m still relatively new to mongoDB, I’m taking the opportunity to give some insights on building a new multi-lingual, comprehensive entertainment database using linked open data. The presentation will go through an evolution starting with the early days of Rotten Tomatoes when we assembled the movie information manually to my current efforts with Alive.cn.

I wanted to invite technically-minded Beijing folks again to a presentation that I’m doing on Thursday at the mongoDB conference. While I’m still relatively new to mongoDB, I’m taking the opportunity to give some insights on building a new multi-lingual, comprehensive entertainment database using linked open data. The presentation will go through an evolution starting with the early days of Rotten Tomatoes when we assembled the movie information manually to my current efforts with Alive.cn.

mongoDB Beijing Conference (Thursday, March 3)

I’m still not certain yet whether I’m going to deliver my presentation in English or in Chinese. Obviously, I’m much more comfortable speaking English, but would like to make sure that the audience is getting the message correctly. In any case, I’ve presented both English and Chinese versions of the presentation below. I decided to go with a movie theme in the visuals throughout the presentation to keep things in line with my “entertainment database” topic.

Looks like some of the presentation fonts and layout didn’t get transferred too well with the upload to SlideShare, but you can get the general gist below:

Building a super database from linked data

用互相关联的数据创建超级数据库

Anyone care to share some tips on presenting at a conference?

P.S. Thanks to Terry, our awesome UI/UX Engineer for helping me translate the slides and also, of course, for the awesome still-in-progress design work on alive.cn.

Share

Best “lean startup” book is not about startups at all!

[amazon_link id=”0452271878″ target=”_blank” ]Rebel without a Crew: Or How a 23-Year-Old Filmmaker With $7,000 Became a Hollywood Player[/amazon_link]

The internet start-up community can be pretty insular, so sometimes it requires ideas and memes from outside this small group of very driven, goal-oriented people.

My original passion has always been films (even more so than technology) and amongst my favorite directors is Robert Rodriguez, the entrepreneurial, DIY director of El Mariachi, Sin City, Spy Kids and more. While my opinions about his movies vary widely, his book chronicling the crazy pursuit he made to make his first independent feature film, the wild and raucous El Mariachi, reads better than any “tech start-up” tale. The tale inspired me to open my first start-up in college, Go! Designs.

“Rebel Without a Crew” is Rodriguez’s entertaining retelling about how he sold his body to medicine, hustled/fought/stole his way to making an excellent independent film and I believe that the spirit is definitely akin to the lean startup spirit that surrounded the early days of the dotcom revolution.

Rodriguez has a list of “rules for independent filmmaking” at the end of his book which I feel like could be easily transported and used for tech entrepreneurs.

If you’re thinking of a doing a startup, or if you’re an entrepreneur now and are seeking an injection of true inspiration and motivation, pick up this fascinating book.

Share

Stephen’s mini-autobiography

Stephen Wang

I was born in the United States in Toledo, Ohio to Taiwanese parents, but eventually landed in Columbia, Maryland where I grew up. As a child, I would spend summer in Alhambra, California (near Los Angeles) where the primarily Chinese-American community stood in stark contrast to the mostly white Columbia. I developed an early interest in programming primarily from my Commodore 64 where I initially began writing computer games in BASIC.

As a young, nerdy teenager I was able to hide my social ineptitude by transforming into a punk rock, liberal flag-waving youth. Some of my more memorable achievements as a teenager include helping to organize one of the first public performances by punk rock gods Fugazi during freshman year of high school, spending multiple nights protesting the first Iraq War in front of the White House, and directing multiple high school plays as part of being a theater geek. I was addicted to the music of the Violent Femmes, Smashing Pumpkins, and The Smiths.

As a consequence, it shouldn’t be a complete surprise that my next step was to go to the University of California, Berkeley, once the home to liberalism and protest. However, upon entering Berkeley, I actually became much more moderate and my passions shifted away to more pragmatic goals. I entered Cal in 1993 initially with a double major of Computer Science and Political Science, still split between whether wanting to be a computer engineer or a lawyer like my oldest brother. I really enjoyed my political science classes more than my computer science classes, but became hooked on the World Wide Web after seeing someone using the early NCSA Mosaic browser for the first time in 1994. I immediately began devouring materials on HTML and CGI programming and became a resident expert about the Web amongst my friends (who, at the time, were mostly interested in playing Doom). Luckily, this personal passion became a part of my professional life.

Furthermore, my other primary passion was movies which I had watched endlessly and can debate like any proper film geek. My middle brother has a similar passion which has resulted in him pursuing his passion as film producer, while I have applied my interest in work like Rotten Tomatoes and Alive Not Dead.

After college, I remained in the San Francisco Bay Area until 2005 and took part in the Internet boom by co-founding companies Rotten Tomatoes and Design Reactor.

I eventually decided to move out to China at the end of 2005 because I wanted to improve my Mandarin Chinese and to take part in the huge change and opportunities. I stayed about a year in Xiamen, Fujian which is a beautiful coastal town across from Taiwan and still my favorite city in China. In late 2006, I moved to Hong Kong to start my current venture, Alive Not Dead, and stayed for about three years. I then moved to Beijing in October 2009 and lived there for three years before returning to Hong Kong in August 2012. I’m currently living in Guangzhou.

To read more about my professional life and other autobiographical tales, be sure to check out my About Me page.

Share

Alive Not Dead (2007-2013)

We started a social network supporting artists called Alive Not Dead in Hong Kong in partnership with several prominent Hong Kong actors. The site now has over a thousand artists and 600 thousand registered members and I recently moved to Beijing to continue it’s expansion.

Alive Not DeadNote: This post is part of an extended auto-biography which is collected in my About page.

As our first China company, Xiaban.com, transitioned to becoming the local BBS web site, XMFish.com, my business partner Patrick Lee and I decided that we would pursue new opportunities that would allow us to return to my original passion of film and entertainment and to move to Hong Kong. We had witnessed how the social network Myspace had grown leaps and bounds faster than our former acquirer IGN Entertainment despite being acquired at the same time and for around the same amount of money and by the same owner, News Corporation. As a consequence, we partnered with the members of band Alive to create a new online community of artists, alivenotdead.com.

Patrick had been the primary investor and executive producer for the directorial debut of popular Hong Kong-based actor Daniel Wu (吴彦祖), The Heavenly Kings (四大天王). During college, Daniel was the co-founder of the University of Oregon Wushu Team and frequently came down to Berkeley, near his original hometown, to practice with us and Cal Wushu Team. Daniel and another Cal classmate of ours, Terence Yin (尹子维), were now successful actors in Hong Kong and presented Patrick with the idea of doing creating a boy band similar to F4 or the Backstreet Boys comprised of popular Hong Kong heartthrob actors. In reality, the boy band, named “Alive” and additionally comprising of actors Andrew Lin (连凯) and Conroy Chan (陈子聪), was a cover for a mock-umentary that they were filming that would expose some of the hypocrisies and urgent issues in the Asian entertainment industry. For a period of a year and a half, Alive recorded and released several songs and even went out on a concert tour throughout Asia in the guise of a boy band when, in reality, they were documenting the process for their film. When finally released during the Hong Kong International Film Festival in April 2005, the film and the fake band’s secret mission landed as a media bombshell (The Standard (HK), San Francisco Chronicle), but eventually went on to earn Daniel the award for Best New Director at the Hong Kong Film Awards.

Alivenotdead.com was the original web site for the Alive band and, eventually, The Heavenly Kings movie. It was created by the Alive boys as a place for fans to read their updates as well as connect with other fans on the site’s message boards. It also hosted fan boards for several of the independent Hong Kong bands that were featured in the movie and had accumulated an impressive 30,000+ registered members. As the promotion for the film was coming to an end, the Alive boys presented Patrick with the idea of converting the web site and it was eventually we came across the idea of building an online community similar to Myspace that would allow artists to connect with their fans. Patrick and I were primarily interested in returning to something entertainment-themed as this was my original passion; additionally, we wanted to pursue a model that could grow exponentially as Myspace had, but do it in Asia. Daniel and Terence sought to build a community that could support and largely run artists including filmmakers, musicians, and others.

As a consequence, we worked through early 2007 to launch a new alivenotdead.com in April 2007 with seven initial “official artists”: the Alive band, Daniel Wu (吴彦祖), Andrew Lin (连凯), Conroy Chan (陈子聪), Terence Yin (尹子维), world-famous Chinese action star Jet Li (李连杰), and Chinese-American actress Kelly Hu (胡凯莉). Jet and Kelly came on-board as initial artists on the site since we had been doing their official web sites for numerous years already extending back to our Design Reactor days.

The official artist membership rapidly expanded from the initial seven artists to it’s current roster of around 1,600 artists (as of January 2011) with primary coverage in Hong Kong, Singapore, mainland China, Taiwan, Japan, and Asian-Americans in the United States. Artists can publish and share blogs, photo albums, events, and maintain their own fan forums. For a while, we experimented with artist stores that allowed artists to sell merchandise directly from their profiles. Fans can also register and create their own blogs, photo albums, etc. and connect with their favorite artists and as of January 2011 we have over 600,000 registered members.

A lot of the work we’ve done recently on Alive Not Dead has been towards connecting artists with each other as well as with advertising brands as a way to generate revenue. With the financial crisis in 2008, we pivoted to expand our efforts on working with artists and advertisers on offline events in conjunction with online advertising. At the current time, we work with many top brands (e.g. Adidas, Nokia, Esprit, Diesel) to create online marketing campaigns that draw attention to artist concerts, art exhibitions, etc. which employ Alive Not Dead artists. We also host the most popular and fun annual, costumes-mandatory Halloween party (“Dead Not Alive” Halloween 2010, 2009 (another link), and 2008) in Asia 🙂 .

Working closely with artists, we’ve also expanded our alivenotdead.com platform to help some high profile Asian artists power their official web sites. We power the official web sites for Jet Li 李连杰 (JetLi.com), Jackie Chan 成龙 (JackieChan.com), and Karen Mok 莫文蔚 (KarenMok.com).

In October 2009, I decided to move from Hong Kong to Beijing in order to accelerate our expansion in mainland China. I personally wanted to return to mainland China where I had moved originally when I first came to Asia, and especially to Beijing which is the epicenter of the unique and tremendous internet industry in China. Additionally, Alive Not Dead had recently landed a partnership with web portal, Tom.com, that would allow us to begin hosting and promoting the alivenotdead.com community within mainland China with the help of a local partner. Since then, I’ve been working to reach out to other internet entrepreneurs and engineers, improve my Mandarin Chinese, and grow an online destination for a local Chinese audience.

Update: After departing Alive Not Dead in April 2013, the company was acquired by the Southeast Asian social networking company Migme in early 2014. Alive Not Dead continues to grow under Migme’s stewardship.

Share

Xiaban.com (2005-2006)

After departing Rotten Tomatoes and IGN, I moved to Xiamen, China to help my friends Patrick and Jimmy with their internet startup, Xiaban.com. Now it has become XMFish.com, the leading online community in Xiamen.

Xiaban.com and XMFish.comNote: This post is part of an extended auto-biography which is collected in my About page.

After leaving my role as head of the recently acquired Rotten Tomatoes and a VP at the even more recently acquired IGN Entertainment, I rejoined my frequent business partner Patrick Lee in the Chinese coastal city of Xiamen, Fujian province, where he had teamed up with his original business partner from his first company, Jimmy Zhuang (庄振宁). Jimmy, a college classmate of ours, was originally born and raised in Xiamen prior to moving to California for high school and, eventually, university at Cal.

Our initial web site in China, Xiaban.com (下班网), was initially a customer loyalty platform for merchants whereby customers could swipe a loyalty card at hundreds of different participating stores and receive points which could be redeemed for prizes and discounts. Merchants could sign up to receive powerful, aggregated data about their customers including demographic data, spendings statistics, and comparison data with their competitors. Furthermore, we provided a way for merchants to target SMS-based ads to their customers — every time the card was swiped, the customer would receive an SMS confirming their points along with an advertising area for merchants that could be targeted by neighborhood, customer demographic, or store category. We rolled out this powerful platform across nearly a thousand stores throughout our Xiamen with plans to expand nationwide. When I came into the company as Chief Operating Officer (COO), I was additional tasked with redoing Xiaban.com as a Yelp-like web site that would help us rapidly expand our brand throughout China. Like Yelp, our site allowed users to find the best places to eat and shop from a comprehensive, nationwide database of merchants and share their reviews and tips with other consumers and friends. We further tied in these member services with data accumulated by using the Xiaban loyalty card so members could check and redeem points and prizes online. Unfortunately, the site’s traffic was leapfrogged by our rapidly growing competitor, Dianping.com, and at the end of 2006 we decided to pivot away from the capital-intensive loyalty card platform. Instead, we acquired XMFish.com (厦门小鱼社区), a rapidly growing local community web site in Xiamen. XMFish.com’s traffic was on a phenomenal growth path in the local Xiamen area and was already becoming the most important online destination in Xiamen. As part of the new company, we grew XMFish to become the most trafficked website in the province and a vital and positive community in the Xiamen area. By building online ad sales on the site, we were able to grow both the web site and company stably.

At the current time, XMFish.com has expanded to included neighboring cities and has even begun offering our loyalty card again in partnership with local banks including ICBC. The site has become the primary online platform for local advertising and has been extended to include services like group buying and an online shopping of local merchants with same-day delivery.

While I departed from my full-time position in December 2006, I continue to frequently return to Xiamen.

Share

IGN Entertainment (2004-2005)

Stories of my brief stint managing the transition for Rotten Tomatoes after acquisition by IGN Entertainment and attempts at starting a new office for IGN in Shanghai, China. Eventually, IGN was acquired by News Corp. and I departed to China for a new startup.

IGN Entertainment

Note: This post is part of an extended auto-biography which is collected in my About page.

After Rotten Tomatoes’ acquisition by IGN Entertainment, my business partner and Rotten Tomatoes CEO, Patrick, departed the company and I took over as head. For the remaining eighteen months at IGN/Rotten Tomatoes, I worked to further expand the Rotten Tomatoes traffic and brand. We developed the Certified Fresh seal as a way for movie studios to take advantage of positive film ratings on Rotten Tomatoes in their marketing. Furthermore, we did a tour of all of the marketing and online departments of the major studios to further cement our relationship with the industry we were covering. Finally, I worked closely with the IGN Entertainment team to integrate and expand our ad sales efforts with their more well-developed bi-coastal, ad sales force as well as merge our server platform into their hosting environment. Most importantly, though, I did my best to protect the Rotten Tomatoes brand and team and hire up additional team members who could continue to grow Rotten Tomatoes upon my own departure.

At IGN, I was elevated to a Vice-President position and, as part of my corporate duties, I asked our CEO for the opportunity to explore international expansion in Asia. At the time, IGN itself was preparing to go public as the largest video games content web site with the highest concentration of young male visitors online. It also had some great products such as GameSpy, the early, popular game matchmaking software and Direct2Drive, a video games version of iTunes. I wanted to explore how we might be able to partner or joint venture with companies to relicense and promote these properties in Asia. My former partner, Patrick, had already departed Rotten Tomatoes in order to startup another company  (Xiaban.com) in mainland China and I similarly felt that the growth opportunities in China at the time were enticing. As a consequence, starting in early 2004 I began frequently going to China and learning up on language, culture, and the Internet. Later on, as a part of IGN, I began visiting various gaming and internet companies and investors in preparation to create a representative office in Shanghai where IGN could begin partnering on expansion projects. The frequent visits helped cement my conviction that my next step after Rotten Tomatoes would need to take place in building something in China where the growth opportunities seemed as similarly exciting as the Internet Boom that I had taken a part of in the late 90’s.

In August 2005 and in the same month as it acquired Myspace, News Corporation acquired IGN Entertainment for $650 million. While the IGN’s acquisition was a really impressive feat by our CEO, I had only held a small amount employee shares in the company since our Rotten Tomatoes acquisition was done in cash. Furthermore, my efforts to help with IGN with opening it’s own Shanghai office were sidelined as all new efforts would be done in conjunction with the new parent company. I quickly made a decision that I wanted to return to entrepreneur life rather than working for a large company such as News Corp. and that I wanted to pursue my opportunities in mainland China. As a result, in December 2005, I left News Corp./IGN/Rotten Tomatoes and moved to join my former partner at his startup in China.

Share