{"id":460,"date":"2012-08-10T15:22:00","date_gmt":"2012-08-10T07:22:00","guid":{"rendered":"http:\/\/stephenwang.com\/b\/?p=460"},"modified":"2018-07-31T11:57:24","modified_gmt":"2018-07-31T03:57:24","slug":"barcamp-beijing-growth-hacker-presentation","status":"publish","type":"post","link":"https:\/\/stephenwang.com\/b\/barcamp-beijing-growth-hacker-presentation\/460\/","title":{"rendered":"BarCamp Beijing: &#8220;Growth Hacker&#8221; presentation"},"content":{"rendered":"<p>I recently delivered an impromptu talk on &#8220;Growth Hacking&#8221;. Rather than speaking of specific, current tactics, I decided to give it a more long-term strategic views on how to approach product marketing from a &#8220;hacker&#8217;s&#8221; perspective. Rather than just talking about &#8220;viral loops&#8221;, I wanted to take a look at a broader perspective of how to take advantage of dominant distribution channels and to use them in under-utilized or unintended ways to grow your own product. I&#8217;m not a growth hacking expert (see the experts who I link to at the end of the presentation, but I think it&#8217;s relevant to everyone who is launching a new product whether online or not.<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 485px; height: 310px;\" src=\"http:\/\/docs.google.com\/gview?url=https:\/\/stephenwang.com\/b\/wp-content\/uploads\/2012\/08\/growth_hacker.20120803b.pdf&amp;embedded=true\" frameborder=\"0\" width=\"320\" height=\"310\"><\/iframe><\/p>\n<p><a href=\"https:\/\/stephenwang.com\/b\/wp-content\/uploads\/2012\/08\/growth_hacker.20120803b.pdf\">BarCamp Beijing: Growth Hacker<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently delivered an impromptu talk on &#8220;Growth Hacking&#8221;. Rather than speaking of specific, current tactics, I decided to give it a more long-term strategic views on how to approach product marketing from a &#8220;hacker&#8217;s&#8221; perspective. Rather than just talking about &#8220;viral loops&#8221;, I wanted to take a look at a broader perspective of how &hellip; <a href=\"https:\/\/stephenwang.com\/b\/barcamp-beijing-growth-hacker-presentation\/460\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">BarCamp Beijing: &#8220;Growth Hacker&#8221; presentation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,1],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-internet","category-startup","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":7,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/posts\/460\/revisions\/477"}],"wp:attachment":[{"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenwang.com\/b\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}