BarCamp Beijing: “Growth Hacker” presentation

I recently delivered an impromptu talk on “Growth Hacking”. Rather than speaking of specific, current tactics, I decided to give it a more long-term strategic views on how to approach product marketing from a “hacker’s” perspective. Rather than just talking about “viral loops”, I wanted to take a look at a broader perspective of how to take advantage of dominant distribution channels and to use them in under-utilized or unintended ways to grow your own product. I’m not a growth hacking expert (see the experts who I link to at the end of the presentation, but I think it’s relevant to everyone who is launching a new product whether online or not.

BarCamp Beijing: Growth Hacker