The things you treasure as a company founder

Steve Wozniak, Steve Jobs
Steve Woz and Steve Jobs in Apple's early years

As a founder, you’re like the Greek god Zeus pulling Athena from his head and bringing her from nothingness into the World.

I really like this recent interview with Michael Scott, the oft-forgotten FIRST CEO of Apple. Our perception of Apple is now of this gargantuan monster of a company that has always existed, but I can guarantee you that the most treasured memories by both Steves are likely from the first several years of Apple’s founding — these are the important moments where every day’s seemingly inconsequential decisions have potentially unexpected impact on the legacy and culture of the company.

BI: What was the culture that developed at the company in the early days?

MS: Well, I guess the biggest part of the culture was that Holt made our coffee in the morning. He made the coffee to suit him, and it was so strong that it would keep us all up forever. That was subsequently a big fight that we had.

Ann Bowers…. who was…. I forgot the guys name, but she was the wife of one of the founders of Intel, she was our first VP of Personnel. This was a couple of years later. She was on this kick saying that we should not supply caffeine to the employees because it was unhealthy. And I just said, “No,” because we weren’t a committee and we didn’t need a vote on it.

I would say that the challenge was, who was more stubborn, Steve or me, and I think I won.

The other argument at the meetings was would Steve take his dirty feet and sandals off the table, because he sat at one end of the conference table, and Markkula sat at the other end chain smoking. So we had to have special filters in the attic in the ceiling to keep the room filter. I had the smokers on one side and the people with dirty feet on the other.

[Laughter from us.]

It was not funny then. Everybody has their pet peeves.

It’s difficult to imagine these kind of long-lasting memories having impact when you’re in the middle of the “fog of war” during those first few years of development. Right now, the alivenotdead team is closing in on a transition point where we will be a pivot. It gives us a unique opportunity similar to starting a whole new company with a new team members and new experiences and reading this interview really makes me excited about the prospect of building new lifelong memories to reflect upon.

More news later…