Saturday March 5, 2005

That’s right! It’s the first in a series of free screenings that we’re going to be conducting nationwide and I really need YOUR help to make our efforts succeed. We really want to fill every theater to MAXIMUM CAPACITY so I want you to send the link above to all of your friends and, of course, RSVP yourself for the free screening. I’m REALLY excited about our first outing and I hope you guys can help us out.

We’re having screenings in New York, Los Angeles, San Francisco (we’ll make it a big Rotten Tomatoes party event!), Dallas, Chicago, and Boston. Oh, did I mention that we’re giving away an Ipod shuffle at EVERY screening and that one special person will win a new Sony PSP? Even more reason to get your butt to a screening.

So email, post to Friendster, Xanga, your blogs, tell your friends, chalk a sidewalk… whatever…

Here’s more information about how to RSVP!

Friday October 8, 2004

Hey guys, as you probably know, IGN acquiried Rotten Tomatoes several months back and now we really need help in our ad operations unit. There are a bunch of open positions that need filling so if you have interest in the positions below, please go to and apply and also let me know. If you have any questions, feel free to ask me. Thanks!

All three are based in IGN’s Brisbane office (which I visit at least twice a week), are full-time, and require a Bachelor’s degree.

Online Advertising Campaign Project Manager (Keyword 24417907)
The Campaign Project Manager is responsible for implementing, maintaining, and enhancing complex online advertising campaigns. This position involves sales and client support, campaign project management, execution and reporting.
• Provision, Track, measure, and analyze the performance of multiple campaigns. This includes updating and maintaining detailed client campaign reports on a weekly and monthly basis
• Perform quality assurance/quality control checks on client campaigns to ensure that all client and sales objectives are being met
• Act as client contact for any campaign performance questions and other issues as needed
• Meticulous attention to detail is required, including understand and reporting on advertising data and the code of complicated HTML and Flash advertising units.
• BA/BS or equivalent experience in Internet Advertising, Client Services, or Project Management.
• Experienced in project management required.
• Excellent client service, organizational abilities, and verbal and written communication skills.
• Experience with HTML, Macromedia Flash, Javascript preferred.
• Experience with one or more Internet ad management or targeted marketing applications (e.g., DoubleClick DART, DART Enterprise 5.1, DoubleClick AdServer 4.0, 24/7 Real Media, OpenAdStream, DARTmail, UnitMail, DoubleClick Sweepstakes) preferred.
• Ability to work independently, multi-task and thrive in a fast-paced environment
• Enthusiastic, high energy and unafraid to “roll up your sleeves”
• Account management and customer service experience preferred
• Understanding of interactive media advertising and the Internet
• Strong analytical skills and attention to detail
• Proficient in MS Excel, Power Point & Word

Technical Producer, Ad/Sales Operations (Keyword 23801539)
The Technical Producer’s role is to support Sales Operations with quality and technical solutions to advertising creative, delivery, and other issues. The technical producer is responsible for triage of quality issues in ad production and campaign execution, including root cause analysis and resolution. The Technical Producer serves as a liaison between Trafficking and Creative development function and Engineering and Production teams internal to Entertainment and to external vendors. Technical Producer plays a key role in determining standards for QA processes of all ad product and ad delivery formats.

Specific Duties and Requirements
• Analyze and solve daily service, delivery, and technical issues.
• Planning and implementation of Advertising Operations QA policies and procedures. Work closely with Engineering and Production teams to implement.
• Create and standardize testing suites and approval processes for internal and external technologies and ad serving/software solutions.
• Analyze, develop, and coordinate new technology to enhance and improve advertising product offerings.
• Define and document Ad Operations quality processes; develop new processes to increase efficiency and effectiveness.
• Lead improvements for QA and ad product technical enhancements. Manage projects and test plans as necessary.
• Work directly with Sales, Project Managers, Engineering and Management to plan and implement new products and changes in technology.
• Support technical implementation of ad products and custom units; work closely with Project Manger and Creative Services to receive assets.
• Work with 3rd party vendors to ensure all products work technically on the sites and services.
• Manage Ad Server environment as necessary.
• Specify naming conventions and standards for all technical aspects of ad delivery.

Required Experience and Skills
• BA/BS or equivalent experience in Internet industry, Internet advertising, project management, or technical production environment.
• 3+ years experience in Internet industry; ad operations and/or technical experience.
• Familiar with online advertising, marketing, and sales concepts and metrics.
• Excellent verbal and written communication skills with internal and external teams.
• Intermediate level knowledge of HTML, DHTML, JavaScript, Macromedia Flash, Internet file formats, streaming video formats and web coding concepts. Advance knowledge is a plus.
• Experience with one or more Internet ad management or targeted marketing applications (e.g., DoubleClick DART, DART Enterprise 5.1, DoubleClick AdServer 4.0, 24/7 Real Media, OpenAdStream, DARTmail, UnitMail, Solbright, DoubleClick Sweepstakes) required. Multiple applications experience preferred.
• Rich Media Technology experience preferred (e.g. Eyeblaster, Unicast, Enlive, Shoshkeles)
• Must be detail-oriented, have excellent organizational skills, and be expected to manage and report on multiple projects.

Online Advertising Web Designer (Keyword 24417959)
The Online Advertising Web Designer will work with the Ad Operations and Media Sales teams to create concepts, execute designs and maintain design quality through production. This person will create compelling ads specific to the IGN Entertainment audience.

• Visual Design, User Interface Design, Website Development, Website Production, Image Optimization
• Develop strong concepts based on client needs and design experience

• Create dynamic, interactive content in Flash MX / Flash MX 2004
• Create and develop Flash ads, animate sequences, create custom presentations
• Flash/ActionScript analysis and troubleshooting
• Analyze, edit, and troubleshoot existing Flash/ActionScript files
• Push the envelope with Flash technology

• Integrate video into Flash ads
• Create countdown ads that using real-time ActionScript code
• Use ActionScript to develop and create new rich media ad products

• Bachelor degree in marketing, advertising or graphic design is a plus or a combination of education and work experience providing equivalent knowledge.
• Expert knowledge of Flash, Photoshop, Illustrator, ImageReady, font management, and FTP applications
• Proficient with ActionScript and video processing software for use in Flash ads
• Working knowledge of Javascript, HTML, XML
• Knowledge and troubleshooting skills related to multi-platform cross-browser compatibility issues
• Team player with excellent written/oral skills, multi-task oriented Ability to work effectively with short deadlines and evolving requirements
• Ability to interact with various business units and team members in a demanding, fast-paced work environment
• Demonstrated ability to learn new industry, company, product and technical knowledge
• Ability to manage multiple projects
• Ability to design at a fast pace

Wednesday July 9, 2003

Rotten Tomatoes Project: Quizlets

Schedule: NOW to September

Rotten Tomatoes is seeking talented, literate, and sassy writers for a new project that we’re implementing for a client. We are seeking freelance writers who can write mini-quizzes (or “quizlets”) that will be launched online in a big way in mid-August.

The quizlets cover personality, relationships and dating, pop culture, humor, career, and gay/lesbian topics, with a range of 10-25 questions, 5-10 results for each. Different age groups will be targeted, with the main audience being the college-age crowd. We’re looking for people who can write with humor and provocative attitude, along the lines of Cosmo or Maxim. Attitude is key here — we want content that really grabs the reader’s attention.

Our project calls for the incremental release of 120 quizlets total over a period of three months. As a consequence, we’re hoping to find around a dozen or more writers who can provide at least 10 quizlets each (although more than 10 will also be accepted). We will be paying $75 for each quizlet which is published.

If you’re interested in contributing, please let us know approximately how many per week you’d be able to do and how soon you can start and e-mail Susan Nakasora at [email protected] with the following info:

E-mail address
Instant Messenger information
Phone Number
Fax Number or Mailing Address

We will then send e-mail you a package of instructions and writing samples of previous quizlets. You must be able to edit a Microsoft Excel spreadsheet (the format in which the quizlet template is written) and be able to e-mail you quizlets to us. Finally, please note that because this is work for a client, any quizlets which are finally published will be the sole property of our client (i.e. you will not be able to republish them elsewhere).

Feel free to contact me or Susan if you have any further questions. Thanks!

Sunday May 18, 2003

Woohoo! New laptop… A sub-5 lbs. Fujitsu S6000 with a Centrino design. I was hoping the battery life would be better — looks like it lasts around 3hrs. when I’m using Wi-Fi. Nonetheless, I’m really happy with it so far and it’s definitely an improvement over my old Dell laptop which I lovingly call “The Brick” because it’s so heavy.

I’m somewhat relieved that I was able to get through this week without our servers self-destructing from the heavy Matrix Reloaded-related traffic. We even got Slashdotted and our servers seemed fine. Woohoo! Unfortunately, our traffic statistics server died a month ago so I’ve been unable to calculate our increasing page views and unique visitors.

It’s been a nice relaxing weekend… I worked really late on Friday night (past midnight) because I spent so much time setting up my new laptop that I had a pile of things to do (like fixing the statistics server) afterwards. But it’s worth it. I was able to be relatively work-free today. Woke up and visited the Santa Clara Farmer’s Market on a beautifully sunny morning. We had French crepes and bought fresh flowers and strawberries. After we got back, I watched Grosse Pointe Blank on cable while doing some more work on my laptop Later, I went to wushu at Wushu Central then took a refreshing nap afterwards. Finally, Jen and I went to Palace BBQ for Korean BBQ buffet. Let me say that again: KOREAN BBQ BUFFET. THe three sweetest words in the English language. Yum.

BTW, the more I think about it, the more I appreciate The Matrix Reloaded. I know that the critical views on it a pretty divided, but I just appreciate a movie that has me talking and thinking about it days after seeing it. I’ve spent at least two hours reading various forum postings on RT and Slashdot about theories. And I disliked Mulholland Drive…

Sunday May 11, 2003

Heh! I know it’s still early, but The Matrix Reloaded is now sitting at 57% Rotten on the Tomatometer. I suspect that this movie might turn out like Star Wars: Episode 2 where it teeter-tottered between fresh and rotten about ten times before finally settling in slightly fresh territory. We got alot of hate mail on that one with people accusing us of “purposefully” ratcheting up the suspense for traffic but I swear that we didn’t do a single thing out of the ordinary when compiling the reviews.

If Matrix Reloaded ultimate sits in rotten territory, the peasants are going to be coming to our offices with pitchforks. We’ll see….

Friday April 25, 2003

I’m going to have to be short tonight. I’m currently at the University of Illinois, Urbana-Champaign for Roger Ebert’s Overlooked Film Festival which Rotten Tomatoes is “sort of” sponsoring. I say “sort of” because we didn’t actually put any money in (not like the old DR days when we actually HAD money to sponsor things like Wushu stuff), but provided alot of free advertising promotion on our site as well as powered their forums. It’s been a long two days, but here are some highlights:

I’ve been perpetually bumping into Eric Byler, the director of Charlotte Sometimes. He’s an up-and-coming director and probably the only other Asian American guy (well, actually HAPA) my age around here. Charlotte Sometimes is going to be playing at the festival on Saturday — handpicked by The Big Thumb himself. Besides Eric and Ebert, I’ve never met anyone else at this festival before so it’s been a pretty lonely affair.

Actaually, I should correct that: The movies have been a great joy to watch (with one humorous exception), but the time between the pictures is pretty much just uncomfortable solitude interspersed with my fumbling attempts at conversation with some filmmakers and film critics.

Amongst my more fumbling attempts, I went up to Neil Labute, a director that I greatly admire, and fumbled over my words and gave him a RT t-shirt. I already knew that he was a fan of Rotten Tomatoes since he e-mailed us earlier about some missing reviews for the horrible Possession. Of course, I didn’t mention my dislike for Possession, but I did emphasize the fact that I saw a stage production of The Shape of Things and was eagerly awaiting it’s theatrical debut. Actually, I just looked at the RT page and it’s currently slightly rotten. Doh… The funny thing is that he was in the elevator ride up with me, Eric, and Mark Caro (film critic from the Chicago Tribune) and I was a bit too nervous to talk to him directly. Thank god that Eric was composed enough to tell him that the RT t-shirt that Neil was carrying in his hand was the same t-shirt that he (Eric) wear all the time.

Other moments of social awkwardness: Jacqueline Kim, star of Charlotte Sometimes walked into the large movie theater and asked a couple in front of me if the seat next to them was free. I recognized her from the film right away and told her (unsolicited) that the seat next to me was free. I think she thought that I was hitting on her because she gave me a slightly betwixt look. In any case, I tried to recover by introducing myself and shaking her hand and asking her if she was, indeed, Jacqueline Kim. Unfortunately, I think this might have freaked her out a little more based on the next expression on her face (glancing around to see if there were other seats further away from the freakazoid). Finally, I told her I had recognized her from the film which I saw in San Jose at the SFIAAFF and that, in fact, I had met Eric years ago before the film was ever made so it was great to see his finished product on the screen with her on it. Uncomfortable silence ensues… I don’t think I quite recovered from that awkward conversation and I felt completely uneased while watching Blood and Wine with her sitting in front of me.

Okay, the final awkward story actually occured this morning. I was invited by Professor Nate Kohn, the director of the festival, to sit on this morning’s panel on “What Use is Film Criticism?” with a bunch of film critics. I let him know several weeks ago that I would be able to participate, but that as a programmer and NOT a film critic, I probably wouldn’t be the most qualified speaker. In any case, the panel consisted of some 10-15 people — so large, in fact, that they didn’t have either a table or microphone for me and I was relegated to the very end of the platform. It’s a bit daunting having to sit without cover for the whole panel. Film critics are a very vocal bunch so I was only able to insert any comments after one of the audience members, a UofI Film professor, specifically asked for my opinion since so many of her students were RT fans. That was pretty nice of her… I don’t think I would have spoken up otherwise because it would have meant interrupting one of the other panelists.

Chris Gore from Film Threat was on the panel, too, and I was a bit fearful of meeting him — Film Threat has such a maverick reputation amongst hardcore indie movie fans and I was a bit afraid that he’d consider us as unfriendly competition. However, despite all of that, he was actually really friendly throughout the day the couple of times we bumped into each other and actually began complementing the site (although he confused one feature that he especially liked with a feature that only exists on MetaCritic).

Oh… the movies. The Right Stuff on the big screen rules all! Unfortunately, the print was scratchy and the guests were a bit too removed from the main talent (e.g. none were the GREAT Philip Kaufman, Dennis Quaid, Ed Harris, Tom Wolfe, Sam Shepard). It’s still one of my favorite movies of all time and watching it on the big screen makes me love it all the more.

I watched FOUR movies today… Stone Reader is a great, entertaining little documentary that should play really well to anyone who has a love of reading. Ranch: You might want to hunt down a copy/screening of this movie because they’re especially marketing it to librarians. Alot of the movie takes place in libraries and basically involves the director of the movie’s search for a one-hit wonder author who wrote The Great American Novel — no, not Salinger… an unknown author named Dow Mossman who, by the end of the movie, becomes almost mythic folkhero to the captive movie audience. Very entertaining and with a fantastic payoff at the end.

The next film was — different. Ebert wanted to introduce the Japanese lost filmic genre of benshii. Basically, benshi’s were live performers who narrated and provided spoken dialogue to silent films in the early 20th century in Japan. The benshi were stars of their time, bigger even than the stars on the screen. Well, the artform disappeared with the advent of the Talkies, but has recently been revived in Japan and, oddly enough, Mexico. A troupe of Japanese-Mexican benshi singers performed live as a silent Mexican film played on-screen. Some things you can only take in small doses… for some unintelligable reason, the singers decided to perform the movie in a mismatched mixture of Spanish, Japanese, English, and when the occaision arose, half a dozen other languages including about two minutes of various dog barking sounds. Strange strange strange. It was an intellectual curiosity for about ten minutes before it descended into a major headache.

Neil Labute’s Your Friends and Neighbors played next which I enjoyed alot — I think. I don’t think you can really embrace this movie because it contains so much cruelty in it, but I do really appreciate it and would recommend it to my friends (but definitely not my mother). I really love Labute’s writing and his skill with characters. He’s often compared to the infinitely inferior Todd Solondz (in my humble opinion) but is a far more gifted writer, I think. Labute has a love for his characters even if they are often morally repugnant. The best satire laughs at it’s subject, but also partially has a love for it. I feel like Solondz is just there for shock value and gets cheap laughs with no empathy for his characters. He’s basically a literary bully to his own creations. Labute, on the other hand, is so gifted at making the audience shocked, laugh, but most importantly, IDENTIFY/EMPATHIZE with his characters. Strange thing is that despite his tendency for writing such extreme characters and the fact that, along with Mamet and Lonnergan, he might just be the most sought-after playwright these days, he seems to be a really normal guy in person and lives/writes from his home in a small suburb of Chicago.

Finally, the GREAT Bob Rafelson was here for the screening of the Jack Nicholson thriller, Blood and Wine. After reading Raging Bulls, Easy Riders, the chronicle of the great filmmakers of the late 60’s/early 70’s, Rafelson stands like a larger than life character in my mind. The movie is from the mid-90’s and costars Michael Caine and Jennifer Lopez (in her first film role) and would be a very standard procedural heist thriller if it weren’t for some really superbly written and expressed character details. Another very strong movie that manages to rise above the standard thriller…

In any case, I got up at 8am and pretty much watched about 9 hours of movies today so I’m going to hit the sack.

Tomorrow includes 2.5 days more of movies. I THINK I’m enjoying myself, but I’ll have to tell you later.

Tuesday April 15, 2003

Did you watch Better Luck Tomorrow yet? Currently, it’s 86% FRESH on the Tomatometer.

If you haven’t, you SHOULD DAMMIT! Okay, I won’t be so pushy, but I do have a selfish reason for it. Rotten Tomatoes is hosting the Official Better Luck Tomorrow Discussion Forum which should turn out to be a nice explosion of discussion if I’m right. Please, PLEASE, PLEASE help me by posting your questions for the cast/crew, issues, complaints, love comments, porn pics (ok, maybe not that) and help me show the studios that we can actually operate a thoughtful discussion forum on Rotten Tomatoes


Friday March 21, 2003

I’m somewhat ashamed to admit that the 24/7 news coverage has me addicted like I’m on crack or something. As I’ve said before, I’m really a news junkie, but there’s a certain point where you realize that you’re going in excess. For me, that point is probably when I realized that during the day I was checking every 30 minutes while simultaneously listening to NPR. At night, I’ve been staying up until 3am in the morning flipping between CBS, MSNBC, and CNN coverage of the war. Must stop… I had a similar obsessive reaction following 9/11, and again at the beginning of the Afghanistan campaign. Is there some kind of methadone for news coverage? It’s really quite gross… Like some kind of passive fascination.

What’s hot this month? How about people getting engaged, or married…? I found out about at least FOUR couples within a one week span: Joel and Angela, Ollie and his Taiwainese chickie, Flea and Hien (who I don’t know formally, but oddly recognize from pictures), Bryan and another Angela. Also.. Xanga. As Leslie says, it seems that the Asianz luvs their Xanga.

At some point, I need to begin writing my movie reviews. Pat and I had a very interesting discussion today about what the next big feature for Rotten Tomatoes should be. We finished doing our new video games section in the winter. While we have a couple of odds and ends left to do, it’s really about time for us to plan our next step. Everyone seems to be pushing us towards doing something subscription-based, but I still have very grave doubts that there’s enough viable things that we can offer to justify the effort into developing a subscription program. Patrick and I agree alot on this point that we can’t just throw just a bunch of small features out there and let it fail — there has to be something really compelling that would convince several thousands of our readers (ideally, more like five to ten thousand) to part with their money. At the same time, I’m very adamant that the “subscription features” have to tie directly in to Rotten Tomatoes’ strong brand identity. We’re the site that people go to when people want to figure out what movies to watch (and now, what video games to play); that means, movies, video games, and reviews. I don’t want to shoot off onto some tangent by offering something that’s not related to our brand. Both of us really our fascinated by this Xanga thing and the fact that it’s really well designed to ensnare people and their friends and get a sizable portion of them to subscribe. I’m not saying that I necessary want Rotten Tomatoes to do blogging, but I think both Pat and I want to find something as compelling as the blogging experience, but transferred to Rotten Tomatoes. I need some kind of divine inspiration to hit me…

Friday February 21, 2003

Today was like a flashback. I spent the day firefighting server problems on Rotten Tomatoes while simultaneously juggling phone calls from business partners, sending out faxes, and fixing ad campaigns. It felt like the early days of Rotten Tomatoes when the site traffic was growing faster than our ability to improve our hardware to accomodate it. In a way, it’s kind of like a two-edged sword — sure, it’s bad to have overloaded servers, but it also means that you’re likely accomodating a great amount of traffic. Still, it feels like a boiler room on these freaky Friday’s when I’m trying to administer the servers like a mad man. I was hoping to hold off on buying new servers until April, but I might need to buy them a month early in order to keep the site running properly. Ordinarily, I’ve been trying to budget our server expenses to 2 new servers at $3000 each every six months (i.e. $1K/month). However, since we skipped our “December” server purchase, I might be able to have a field day and spend $8-9K this time around and get three sweet servers. It’s a pleasant feeling doing a clean install of newly ordered servers and getting this gigantic “Bogomips” counter on the login screen. The last time I installed the servers, it provided an estimated 40% computing power increase from just two new servers. I’m hoping to get around a 50-75% increase this time, although our site traffic has grown by around 30% since last May when we last did our server upgrades.

I had dinner with Leslie last night at a pleasant Vietnamese restaurant in Inner Richmond called Le Soleil. It was decent, but it reminds me that I really need to visit more restaurants on Clement Street since there’s such a good variety of cuisine. Does anyone have any suggestions for new restaurants? Besides Brothers and Brothers II, I mean. I really miss when Jen lived in Sunset and we could just walk over to Golden Gate Park in the afternoons, stop by for boba drinks and Vietnamese sandwiches, and relax. I could live that lifestyle for a long, long time.

On the flip side, I’m looking forward to tonight’s Wushu workout. I actually really enjoy the 3 hour Friday workouts — they’re a bit too long (I’d prefer 2-2.5 hour workouts), but it’s fun doing lines with the beginners and spending alot of time improving my sections for sets. Plus, alot of people who don’t ordinarily drop by (like Ivan, Jen Hsu, and Felicia) occaisionally make an appearance. It’s like a big ol’ Wushu reunion.